Mission:

Our mission is to empower and elevate the Latino community's voice through the "!Tu Voz, Tu Voto, Tu Vida!®" campaign. Our unwavering dedication is to double Latino voter turnout, dispel myths and misinformation that have plagued our communities, and inspire every individual to view voting as an inherent right and a cherished privilege, rather than an ordinary obligation. Through this transformative initiative, we aspire to not only increase voter participation but also foster a deep connection between our community and state and federal elected officials. We are committed to eradicating the barriers that have kept Latinos from fully engaging in the democratic process.

By amplifying the authentic stories, experiences, and concerns of our Latino brothers and sisters, we aim to empower every family to participate actively in shaping their future. We believe that when one voice is heard at the ballot box, it reverberates across households, encouraging everyone to join in this vital civic duty. Our campaign is more than just a call to vote; it's a movement that celebrates unity, dispels misconceptions, and embraces the power of informed citizenship. Together, we will build bridges, break down barriers, and ensure that every Latino knows their voice matters, and their vote is the key to a brighter future. Join us in embracing "!Tu Voz, Tu Voto, Tu Vida!" – Your Voice, Your Vote, Your Life!

Vision:

Our vision for the "!Tu Voz, Tu Voto, Tu Vida!®" campaign is deeply rooted in the values and passions that define both Meruelo Media and our founder, Alex Meruelo. As the son of Cuban immigrant parents, Alex's journey from humble beginnings to building a corporate empire serves as a testament to the boundless potential within every individual, regardless of their background. He understands the importance of social responsibility and is dedicated to setting the stage for all minorities to take action, find inspiration, and rise to make a difference, no matter the scale.

Alex Meruelo's passion for driving change and giving back to the community has shaped him into not only an accomplished entrepreneur and business leader but also a dedicated philanthropist. This campaign is a natural extension of his commitment to empowering voices and amplifying their impact.

At Meruelo Media, we proudly stand as the only certified minority-owned media group in Los Angeles. We see our role as more than just broadcasters; we are community builders.

Through Meruelo Media's powerful digital assets, we aim to reach a wide audience while continuing to entertain communities. Our approach seeks to engage individuals in essential conversations, humanizing elected leaders, and instilling a profound understanding of the significance of their voices. We envision a campaign that transcends traditional boundaries, igniting the passion of individuals from all walks of life and inspiring them to be active participants in shaping their future.

Our vision is clear: to create a more informed, engaged, and united community, where every voice is heard, and every vote is celebrated as a symbol of our collective strength.

LEADERSHIP

  • Luis Armona

    Principal Owner - Meruelo Group

  • Elizabeth Martinez

    VP Business Development - Meruelo Group

  • Otto Padron

    President - Meruelo Media

  • Jose Atilo Hernandez

    Founder & CEO - IDEATE California

LEADERSHIP COUNCIL

  • De Aztlan Group

    Fernando Guerra

    De Aztlan Group

  • Lydia Camarillo

    Southwest Voter Registration Project

  • Juan Rosa

    NALEO

  • Carlos Vaquerano

    Clinica Monseñor Romero

  • Jocelyn Duarte

    Salvadoran American Leadership Fund

  • Lizette Escobedo

    AltaMed

Community Partners
ideateLABS
https://academics.lmu.edu/studyla/
NALEO
SVREP

Our Media Partners!

The New Cali93.9 is the newest & exciting radio station targeting the Millennial Latino Generation that is driving the Los Angeles market and the red-hot center of the booming Latin-pop scene. The station’s attitude engages with LA Hispanic Adults 18-49 & A18-34 by matching the lifestyle of the fast -evolving Spanish-language styles, including Reggaeton and Latin Trap, known collectively as Urbano. The station also resonates with Adults 25-54 and first generations through classic formats such as Salsa, Merengue, Pop, Regional-Pop & Cumbia. We have one of the Largest Radio Signals in Southern California, covering every single county, including full coverage in the Inland Empire.

Power 106 is one of LA’s iconic radio, music and lifestyle brands. Since its debut in 1986, its reflection of LA’s diverse population and rhythmic music tastes have led to the launch of sustained entertainment careers among its on-air talent, and has broken and launched numerous artist careers, becoming one of a handful of Hip Hop’s radio brands that define the genre.

All the music greats broke on Power 106; stations locally and nationally followed suit when Power 106 was the first to play Snoop Dogg, Kendrick Lamar, J. Cole,  & more! Whether “Where Hip Hop Lives,” or “#1 for Hip Hop,” is the tag line that defines the experience for Power’s unique coalition audience enjoys, one thing is certain – Power 106’s place in history continues its cultural influence with today’s contemporary artists who also set records in part due to their relationship with Power 106 and LA.

93.5 FM KDAY is a legendary radio station based in Los Angeles, California, known for its commitment to classic hip-hop and R&B tracks that have defined generations. Rooted deep in the music culture of the city, KDAY not only plays the iconic hits from yesteryears but also celebrates the history, artists, and moments that made this genre the global phenomenon it is today. In addition to music, the station offers engaging on-air personalities, relevant news updates, and community events, cementing its position as a vital connection between the music's past and its passionate fanbase. Whether you're nostalgic for the golden age of hip-hop or eager to understand its origins, 93.5 FM KDAY is your gateway to the beats and rhymes that paved the way.

KWHY Channel 22 stands as a beacon of rich Hispanic culture and tradition in the heart of Los Angeles. As an independent Spanish-language television station, KWHY is dedicated to providing viewers with a unique blend of quality programming that ranges from telenovelas and local news to cultural specials and community-focused segments. Beyond entertainment, Channel 22 prides itself on its deep ties to the community, frequently highlighting local events, stories, and voices that resonate with its loyal audience. KWHY is more than just a television station; it is a platform that celebrates, educates, and connects the vibrant Hispanic community in Los Angeles, ensuring that their stories, traditions, and values are seen and heard.